by V. Kasturi Rangan : Business Marketing Strategy: Concepts and Applications

ISBN : #0071146733 | Date : 1995-01-01

Description :

PDF-aba69 | A collection of case studies and selected readings structured around the product life cycle. The majority of the readings are taken from the Harvard Business Review…. Business Marketing Strategy: Concepts and Applications

Business Marketing Strategy: Concepts and Applications by by V. Kasturi Rangan

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